Beijing United Market Research Co., Ltd. (referred to as BUMR hereinafter) is an experienced research consultation institute in China based on empirical study and backboned by research of communication industry. BUMR is a member of Market Research Branch of China Information Association as its standing president unit, member of Beijing Consultation Association (BCA) as president unit and obtains the title of Unit of Beijing Consultation Credit. BUMR, with a former name of Beijing Consultation Company, was founded in 1994 and affiliated to State Statistics Bureau originally. Nowadays, it is affiliated to Beijing Business Information Group together with Beijing Credit Management Consultation Co., Ltd. and Beijing Public Opinion Research Institute. It is headquartered in Beijing and establishes branches or offices in more than ten places, including Shandong, Heilongjiang, Hainan, Shanxi, Shaanxi, Shanghai, Guangdong and Sichuan, with a total number of employees over 100. Through more than ten years’ constant exploitation and practices, BUMR has already established a whole set of scientific research standards and analysis approaches in the field of market research and consultation. Especially, it has formed its own research mode in such aspects as market environment, industrial research, market segmentation, market forecast, market competition, User U&A research, user network research, brand research and management, product/business research and planning, fee-charge research, channel research, business circle research, advertising monitoring, secret customer survey, service expectation research, service satisfaction, service promotion, strategy management, organization design, marketing management, enterprise culture formation, business process reorganization and HR management, and develops out a series of relevant training courses based on the demand of the customers, such as application of market marketing tool, site management of operating hall and promotion of service techniques. BUMR owns its own CATI system (30 seats), secret interviewing equipment (30 sets), scenario observing office (1) which provides sound resources support. BUMR edits and delivers four electronic magazines, namely “Mobile Market Daily Situation”, “Mobile Customer Service Express” (semimonthly), “Telecom Market Daily Situation” and “Chinese Telecom Market Express” (alternate-day) respectively, and a few printed magazines, such as “Mobile Study”, all of which are regularly sent to the staffs of the big communication enterprises in China, attracting nearly 10000 readers. These magazines cover such contents as the latest daily information of communication market, industrial information and research achievements and have become a must for the people in communication industry. BUMR follows standards of international market research and consultation, adheres to the research style of being customer’s demand-oriented and pragmatic, highlights adequate communication on specific projects and hopes to continue to establish stable and friendly strategic partnership with all the domestic enterprises, especially the communication enterprises through provision of quality special market research services, management consultation services and quick and authoritative information services.
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