 President: Mr. Wang Zhigang, born in 1957, owns Master Degree as politics major of the People’s University of China and title of vice researcher.
From 1982 on, Mr. Wang Zhigang began his research at Politics Institute of China Academy of Social Sciences and acted as editor of Politics Research. After 1990, Mr. Wang was engaged in advertisement creation and organization of advertising activities. In 1997, he joined in BUMR and once acted as General Manager of the company, accumulating rich experiences in qualitative research, advertisement operation and marketing planning. General Manager: Mr. Zhang Yongjin, born in 1960, graduated from School of Economics, Peking University as a postgraduate and later obtained the title of associate professor.
Since 1982, Mr. Zhang was always engaged in teaching and research of Department of Economics, China Youth Politics Institute, teaching microeconomics, macroeconomics, monetary banking, finance, international finance, international trade, development economics, political economics, marketing, market survey methodology etc. In 1994, Mr. Zhang joined in BUMR and began to conduct market research and consultation. He presided and participated in more than 200 research and consultation projects of BUMR, known as one of the domestic experts in the field of communication market research. Vice General Manager: Mr. Li Wei, born in 1962, owns Doctor Degree of social sciences of China Academy of Social Sciences, and possesses the title of Vice Researcher.
Since 1988, Mr. Li Wei began engaged in social survey and market research and once acted as researcher, statistical analyst, research supervisor and technical supervisor respectively in China Social Survey Institute, Beijing Credit Survey Company, Beijing Social Psychological Institute, Beijing Taige Wise Consultation Company and Social Sciences Institute of China Academy of Social Sciences. In 1994, Mr. Li Wei joined in BUMR. He once taught such courses as Social Survey Research Approach, Research Design and Qualitative Analysis, SPSS Statistical Software in Social Science Department of Peking University, China Youth Politics Institute and Beijing. Vice General Manager: Ms. Zhang Wenying graduated from Beijing Normal University as a Bachelor of Psychology, majoring in Marketing and Advertising Psychology.
Since 1995, Ms. Zhang Wenying began engaged in market research and worked in such market survey institutes as Beijing Branch of Guangdong Modern International Market Research Company, Beijing New Era Market Inspection Institute, Shanghai Branch of Beijing Fengkaixing Information Consultation Company and Beijing Taige Wise Consultation. In 2002, Ms. Zhang joined in BUMR. Currently, she was in charge of FW, QC and DP of BUMR and experienced in site management and quality control. Technical Supervisor: Mr. Han Jinshan, born in 1967, obtains Doctor Degree of statistics of Tianjin University and possesses the title of associate professor.
Since 1992, Mr. Han began engaged in teaching and research in School of Business Management of North China Electric University. In 2003, Mr. Han joined in BUMR and always engaged himself in research and development of satisfaction model and other metering models, being one of the domestic experts in mathematic model building and relevant software development. |
