Traditional service research only reveals the performance scores and prioritized items for improvement and does not provide a package solution. Based on traditional research and studies, we provide pertinent and systematic solutions for better services to our customers. We share knowledge with our customers through service improvement training.

　　 Brand management

　　Based our existing brand surveys and assessment, we consolidate brands and manage the brand balance systems.

　　 Services planning

　　We value the planning and promotion of new services, pay attention to the changes that 3G technologies may bring to business modes. New services are new profit growth points of the communications industry links. However, this is a fiercely competed area where technologies and markets are highly uncertain. We conduct user behavior study, marketing and project management in a comprehensive way and make effect planning and promotion plans for new services.

　　 Billing designing

　　Communications companies introduce a series of new preferential fee policies and thus improve their competitiveness in response to market competition. However, this makes users sensitive towards fee policies and promotional sales activities. BUMR pays great attention to the diagnostics and designs of fees and has developed a set of mature consulting models of fee plans.

　　 Channel consolidation

　　Guided by marketing strategies, the entire sales channels and terminals, the length and width of the sales channels are planned. Strategic partnerships with the enterprises at the channel points are built. In addition, the entrance, exit and incentive system are designed.

　　 Strategic Management

　　BUMR provides a whole set of comprehensive strategic resolutions ranging from strategy of enterprise, business strategy to function strategy which are targeted at the special development demand of communication operators under current circumstances and supposed to resolve such hot issues as promotion of core competitiveness of enterprises, business strategy management and optimization of business procedure.

　　 Structure Design

　　Based on the features of the products/services provided by the communication operators, BUMR designs reasonable organization structure plan or reorganization plan with lasting competitive advantages through the definition of successful factors of the industry and the combination of strategies of the companies and the modern organizational theories and the resources of the companies.

　　 Marketing Management

　　BUMR will formulate competitive marketing strategies based on market research and survey on competitors as well as neatening and assessment of the former marketing system, plan systematically the product/brand strategy, pricing strategy throughout the marketing process, channel strategy and promotion strategy, and trim the structure and procedure of the whole marketing organization process.

　　 Formation of Enterprise Culture

　　Enterprise culture is the source of its competitiveness. BUMR provides the customers with a whole set of consultation service ranging from abstraction of enterprise culture vision to all aspects of construction of enterprise culture, and assist the customers to realize wise power, systemized vision and standardized behaviors so as to create powerful drive for the survival and development of the enterprises.

　　 Reorganization of Business Process

　　Through analysis on value creation function and resource utilization of the process of the enterprises, BUMR assists the customers to re-design the structure of business process, build new operation management mode, especially the improvement of bottleneck processes that curb value creation so as to improve the operational efficiency and core competitiveness of the enterprises.

　　 Human Resources Management

　　Competition among enterprises is finally determined by the competition of human resources and the overall development strategy of enterprises demands support of corresponding strategy on human resources. BUMR helps the enterprises to establish a series of complete human resources management system and process ranging from human resources planning to recruitment, examination, salary, training and position adjustment so as to provide systematic assurance for the optimization of structure of enterprise staffs, promotion of human quality and realization of strategic objectives through standard selection and cultivation system.