Qualitative research is another form of methodology in explorative research. The researchers make use of qualitative research to define problems or to find out the way to solve the problems. It is usually used to work out hypotheses or define the variables to be included in the research. The survey design in qualitative research is typically non-formatted and targeted at small samples.
Typical Approaches of Qualitative Research ◆ Group Discussion ◆ In-depth Interview ◆ Scenario Observation ◆ Secret Customer ◆ Case Study ◆ Projection Approach ◆ Experiment Approach
Mixed Approach It refers to the combination of quantitative analysis and qualitative analysis.
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Qualitative research is another form of methodology in explorative research. The researchers make use of qualitative research to define problems or to find out the way to solve the problems. It is usually used to work out hypotheses or define the variables to be included in the research. The survey design in qualitative research is typically non-formatted and targeted at small samples. 