Study contents
　　Target products/service study
　　◆ Target products/service market segmentation and positioning;
　　◆ Policies and rules of the target products/service market;
　　◆ Status quo of the supply and demand situation and changing trend of the target products/service market;
　　◆ Status quo and measures of the competition of the target products/service market.
　　Advertisement competition study
　　◆ The advertisement strategy of the rivals of the target products;
　　◆ The advertisement edition, media selection and insertion of the rivals of the target products;
　　◆ The advertisement contact rate, reputation and brand image of the target products.
　　Advertisement communication situation
　　◆ Advertisement contact (watching and hearing rate, contact rate, contact frequency and CPM );
　　◆ Media combination
　　Advertisement result assessment
　　◆ Reputation, recollection, understanding, acceptation of advertisement;
　　◆ Reputation and fidelity of the brand;
　　◆ Change of the willingness of use/trial use of the product/service in advertisement.
　　Study of the target group for advertisement
　　◆ Positioning of the consumers of target products/service;
　　◆ Demology feature of the target group;
　　◆ Cognition on the product/service of the target group;
　　◆ Consumption act of the target group;
　　◆ Media contact habit of the target group.
　　Story board test
　　◆ Communication situation
　　◆ Scheme comparison
　　Advertisement preference study on the target group
　　◆ Color、image;
　　◆ Advertisement slogan and music;
　　◆ Rhythm and scene
　　◆ Image ambassador;
　　Advertisement strategy study
　　◆ Target group;
　　◆ Requirement of the target group;
　　◆ Advertisement positioning;
　　◆ Advertisement appealing;
　　◆ Advertisement’s supportive point;
　　◆ Media selection.
　　Advertisement assessment
　　◆ Difference with the designated advertisement targets;
　　◆ AEI advertisement effect index;
　　◆ Sales/market occupation rate.
　　Advertisement tracking study
　　◆ Development of advertisement originality.

　　Main customers
　　◆ China Youth Daily
　　◆ Beijing Youth Daily
　　◆ Writer’s Digest
　　◆ Nanfang Daily
　　◆ China Business
　　◆ Information Industry News
　　◆ Beijing Radio& TV Weekly
　　◆ PC Week
　　◆ China Times Weekly of Taiwan
　　◆ Life Weekly
　　◆ Target magazine
　　◆ IKEA
　　◆ Nanfu Battery
　　◆ 3M
　　◆ Taikang Life Insurance
　　◆ CCTV
　　◆ BTV
　　◆ Beijing Communications Radio
　　◆ Saatchi and Saatchi
　　◆ Dentsu Advertising
　　◆ DYR
　　◆ BBDO
　　◆ TBWA
　　◆ DDB BJ
　　◆ JWT Advertising
　　◆ Corel Advertising
　　◆ China National United Advertising
　　◆ China TV Film& TV Advertising Company
　　◆ Jinma Advertising
　　◆ Beijing Kaiyuan International Advertising
　　◆ Beijing Tianhe Advertising
　　◆ Beijing Gemei Advertising
　　◆ Beijing Zhongbaokang Advertising
　　◆ The Organizing Committee of the World Advertising Exhibition