BUMR establishes a special information center as the special department to provide information services for the companies and customers. During the past years, it tracked the operational status and development trend of domestic and foreign communication industry, possessed cute insights and deep understanding on the development of communication industry, development of companies and evolution of network technologies, and accumulated a great deal of market data and rich industrial knowledge and research achievements. BUMR edits and delivers four electronic magazines, namely “Mobile Market Daily Situation”, “Mobile Customer Service Express” (semimonthly), “Telecom Market Daily Situation” and “Chinese Telecom Market Express” (alternate-day) respectively, and a few printed magazines, such as “Mobile Study”, all of which are regularly sent to the staffs of the big communication enterprises in China, attracting nearly 10000 readers. These magazines cover such contents as the latest daily information of communication market, industrial information and research achievements and have become a must for the people in communication industry. ◆ 《Mobile Market Daily Situation》 A daily magazine that has already published nearly 1000 volumes since its initial establishment on May 15, 2002. Target Audience: It is specially designed for the staffs concerned in various departments of China Mobile and provincial and municipal branches. Content: This magazine bases itself on the whole communication market and collects widely information of the industry, particularly the latest operation dynamics of the operators, industrial dynamics, policy information, expert comments, new technologies, dynamics of foreign communication market, value-added business, SP dynamics, dynamics of terminals and agents and other information related to the industrial chain of communication. It is supposed to deliver the events occurring in the day to various departments of China Mobile in a real-time manner. ◆ 《Mobile Customer Service Express》 A semimonthly magazine that was founded in July 2003 and has already published nearly 50 volumes. Target Audience: It is specially designed for the staffs in customer service system of China Mobile and its provincial and municipal branches. Content: This magazine contains such several columns as news of China Mobile, dynamics of the industry, service dynamics of foreign communication industry, service experiences of other industries, policy changes related to industrial supervision, theory discussion and recommendation of good books, which may enable the readers to get to know the dynamics of their competitors in service, absorb the sophisticated service experiences of other industries and grasp the policy changes so as to achieve the effect of remaining invincible in market competition. ◆ 《Telecom Market Daily Situation》 A daily magazine that was founded in March, 2003 and has already published nearly 700 volumes. Target Audience: It is specially designed for the workers in communication industry of home and abroad. Content: Every day, this magazine contains the latest news information of communication industry for domestic and foreign telecommunication operators, equipment manufacturers, mobile phone terminal manufacturers and content service providers, including dynamics of the industry, market analysis, observation of the industry, dynamics of 3G products, information of foreign markets, survey report, sophisticated technologies, dynamics of operators and equipment manufacturers, striving to provide valuable information for telecommunication operators with the fastest speed and the most comprehensive coverage. ◆ 《Chinese Telecom Market Express》 An alternate-day magazine that was founded in October, 2003 and has been published nearly 100 volumes. Target Audience: Market Department of China Telecom. Content: It is a magazine of communication industry specially designed for Market Department of China Telecom to collect dynamics of telecommunication industry, communication service, value-added services, data business, customer services and big customer services etc. It bases itself on telecommunication industry of China to collect the demands of different customers, turning out to be a good assistant for understanding of communication industry. ◆ 《Mobile Study》 A bimonthly magazine, founded in October, 1999. Target Audience: It is specially designed for the high-profile managers in various departments of China Mobile and provincial and municipal branches. Content: The content of the magazine is mainly offered by professional researchers in BUMR, who perform analyses and discussions on the hot issues focused by China Mobile and provide in-depth analyses and researches on mobile communication market based on the project data of the company and their own research experiences so as to provide references for China Mobile’s market research and strategic decision. Mobile Industry Research may also request articles from various levels of units within China Mobile and has adopted a number of articles written by the first-line workers and researchers within China Mobile, providing a communication platform for internal experiences and achievements within China Mobile through which good experiences may be expanded. ◆ Customization of Information BUMR may also neaten relevant second-hand information of the market in accordance with the demands of different customers and performs analyses and researches and provide special services, such as new business information, service information and big customer information etc.
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