 Communications industry is the pillar industry of the information era and knowledge economy. The development of communication industry has been and will continue to influence the living style and concept of modern people. In recent years, communications industry has become one of the industries with the rapidest development and rather big growth room in China. At the same time, with China’s accession to WTO, the domestic and oversea market is undergoing constant changes. In the face of the increasing sharpening market competition, how to help the communication enterprises to upgrade the marketing ability is the study orientation of us. Experiences
◆ Eight years of study experience of the communication market;
◆ Close cooperation with several big telecom carriers in China. Till now, besides group companies, we have established friendly and long-term cooperation ties with telecom branches of 31 provinces and cities and accomplished 300-ood study projects;
◆ Have accumulated survey data of the national and provincial communication market and rich experience in study and developed some matured study models;
◆ Have developed a series of training courses directing at the characteristics of the communications market, e.g. market segmentation method of cellphone users, billing design, business site management etc;
◆ Compile and distribute such e-magazines as “Mobile Market Daily Situation”, “Mobile Customer Service Express”, “Telecom Market Daily Situation”, “Chinese Telecom Market Express” and the print publication as “Mobile Study”. The magazines are delivered to staff of major communication enterprises in China regularly and have nearly 10 000 readers. The publications cover the newest information of the communication market, intelligence of the industry and study results and have become a must for insiders;
◆ Have rich experience of site implementation in cities, counties, town and townships and villages and the implementation scope covers 31 provinces, municipalities and autonomous regions;
◆ Have a high-quality researcher team and site implementers with rich special study experience. Contents of the study
◆ Comprehensive analysis of the status quo of the market and development trend (including market forecast)
◆ Study of the segmented customer market
◆ Study of the potential users
◆ Study of the customers’ service expectation
◆ Study of service satisfaction degree
◆ Appraisal of the service quality of business hall, service hotline and VIP customer service
◆ Service uplifting
◆ Study of a package of requirement of the group customers
◆ New product development and market promotion study
◆ Brand framework and strategy study
◆ Advertisement effect study
◆ Study on marketing channel and sales service system
◆ Study on pricing strategy (including billing design)
◆ Study on the competition strategy
◆ Study on country market
…… Main customers
◆ China Mobile
◆ China Netcom
◆ China Telecom
◆ China Railcom
◆ Siemens
◆ Motorola
◆ Philips
◆ LG
◆ Samsung
◆ SK
◆ Nokia
◆ Alcatel
◆ Bird
◆ Glenayre
◆ Gwcom
◆ Huawei
◆ ZTE
◆ Eastcom
◆ Lenovo
◆ 3M
◆ Tait Radio Communications
◆ Soutech
◆ DBTEL
◆ Tangshan Welsend
◆ China Motion
◆ High-tech Wealth
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