Content of Training The training services provided by BUMR are mainly classified into three categories: ◆ Professional Manager Training specially designed for senior management of the enterprises, including 9 main aspects, namely enterprise management organization, enterprise strategic management, production operation management, enterprise marketing management, enterprise financial management, enterprise information management, enterprise HR management, economic laws and leadership respectively. ◆ Training specially designed for the marketing planners of enterprise market, including market survey approach, statistical analysis software, theories and practices of marketing planning etc. ◆ Training specially designed for mass employees, including service conception and service attitude, service comity and service standards, service skills and service techniques, marketing skills and marketing techniques and site management etc.
Marketing Management Training
Object of Training ◆ Senior Manager of enterprises ◆ Marketing Planners of Market of Enterprises Characteristics of Training ◆ Highlighting case study ◆ Highlighting pragmatism and operability ◆ Highlighting teaching of methodologies ◆ Highlighting mastery of basic theories Some Customers ◆ China Mobile (China Mobile Communication Management Academy) ◆ Shanxi Branch of China Mobile ◆ Fujian Branch of China Mobile ◆ Langfang Branch, Hebei China Mobile ◆ China Blue Star Group Co., Ltd.
Service Training
Object of Training ◆ General employees in the first line of service ◆ Service backbones and service basic leaders among service hotline, operating hall and customer managers ◆ Marketers and management staffs Content of Training ◆ Basic Quality Training ◆ Service Skill Training ◆ Site Management Training Characteristics of Training ◆ Being the promotion training aiming at the shortest board of service based on secret investigation in the operating hall, testing dialing of service hotline and satisfaction survey ◆ Being the training of site diagnosis+ site training +site instruction+ refreshed management mode, which highlights practical achievements Implementation Steps of Training ◆ Pre-stage research and diagnosis to courses design to training implementation+ site instruction to quality tracking Training Courses: Some Customers ◆ Zibo Branch, Shandong China Mobile ◆ Taian Branch, Shandong China Mobile ◆ Baoding Branch, Hebei China Mobile ◆ Chengde Branch, Hebei China Mobile ◆ Taiyuan Branch, Shanxi China Mobile ◆ Wuhai Branch, Neimenggu China Mobile ◆ Xinjiang Branch of China Mobile ◆ Hebei Mobile Communications Company Service Line 1860
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