 Pharmaceutical industry is one of the mature industries in China. It is also a field with fierce market competition in recent years. With the change of the drug regulation system, medical care system and social security, pharmaceutical marketing becomes a new topic. To market study companies, serving the pharmaceutical industry will be a challenging undertaking. Advantage of industry study
◆ Have 10 years of experience in the study of the pharmaceutical industry;
◆ Have formed and tempered a researcher team with medicine, pharmacology and preventive health knowledge background;
◆ Have developed and summarized some effective study models and methods;
◆ Have established long-term, stable and strategic partnership with some renowned Sino-foreign joint venture, solely-foreign funded and domestic holding pharmaceutical enterprises;
◆ Have established doctor investigation networks of several branches in key cities;
◆ Have invited some sainted medical experts to form a consultant panel;
◆ Have the site implementation ability covering the whole country. Study contents
◆ Sufferer study
◆ Demology feature of the sufferers
◆ Characteristics of disease occurrence
◆ Sufferer psychology
◆ Treatment acts
◆ Administrating habit
◆ Drug comments
◆ Drug information source
◆ Factors influencing drug administration
◆ Reimbursement of expenses for medicine Study of the doctors
◆ Demology feature of the doctors
◆ Experiences of medicine practicing and technical title
◆ Daily outpatient reception volume
◆ Degree of the hospital served and department belonged to
◆ Cognition on disease occurrence and treatment
◆ Drug administration habit (prescription act)
◆ Factors influencing drug use
◆ Comments on medicines used in treatment
◆ Drug information source Marketing study
◆ Product concept test (including packaging, price and product concept etc.)
◆ Marketing environment and competition
◆ Marketing strategy and tools
◆ Marketing channels
◆ Drug dealer
◆ Drugstore in hospitals
◆ Drugstore Main customers
◆ GM Medical Device
◆ Pfizer
◆ Bayer
◆ Xi’an Janssen
◆ SK&F,
◆ Novartis,
◆ Xianfeng Pharmaceuticals
◆ Jiangsu Zhengdatianqing
◆ Shandong C.P.Freda Pharmaceutical
◆ Jilin Aodong Medicine
◆ Wuhan Jianmin
◆ Guangdong Apollo Group
◆ Shineway
◆ Jiangzhong Pharmaceuticals
◆ Sihuan Pharmaceuticals
◆ Yangzijiang Pharmaceuticals
◆ Bai Yun Shan Pharmaceuticals
◆ Shandong Luye Pharmaceuticals
◆ Qinghai S&P Pharma
◆ Sichuan Taijin Pharmaceuticals
◆ Jiangxi Ludi
◆ Beijing Yanglibao
◆ Beijing Huameida Pharmaceuticals
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